Google Webmaster Guidelines for Guest Posting [Google Update]

Due to which they get many benefits like their blog gets promoted, popular blogs bring good traffic to their blog and most importantly, guest posting gives them high quality backlinks which helps them in SEO and also increases their ranking in search engines.

Because of all these benefits, many bloggers have now started spammy guest posting, due to which Google webmaster has made its guest posting rules very strict and related to this, Google has also posted a post on its official blog a few days ago “ A reminder about links in large-scale article campaigns ”.

History is a witness that whenever Google has given any kind of reminder, after that some new algorithm update has definitely come. It may happen that Google penalizes your entire blog due to a wrong guest posting. Google has now started penalizing such spammy guest posting blogs.

This means that Google has now made it absolutely clear that any spammy guest posting which is done only to manipulate Google's PageRank will be considered a link scheme and a penalty will be imposed on the blogs of both the guest post author and publisher.

There are many bloggers who are very confused about the rules and guidelines of guest posting, so I am sharing some points with you, by following which both the guest post author and publisher can avoid Google penalty.

Accept Low Quality Content

Generally, it is believed that the blog which has more content will also have more traffic because along with more content there will also be more keywords due to which it will be shown more in the results pages of search engines. That is why many bloggers want to create more and more content on their blog.

It is also said that "Content is King", but this does not mean that the publisher, in a bid to increase the quantity of posts on his blog, ignores the quality of the posts and publishes every guest post on his blog without any checklist. If you do this, then very soon Google and readers will leave your blog.

If you write a post, it is very important for you to know how to write a high quality post .

Guest Posting Regularly

If you post only 1 guest post on a blog then Google will consider the link to your blog in that post as paid and can penalize your blog because of this and if you keep posting regularly on a blog then Google will treat you like a blog author and your link will also get a higher ranking.

Another benefit of regular guest posting is that the readers of the publisher's blog will recognize your name by seeing it again and again and will become more familiar with you. This way you have chances of getting more traffic along with backlinks. For this, make a schedule of guest posting and keep posting guest posts regularly on strong audience blogs.

Guest Posting on Quality Blogs Only

Whenever you do guest posting on any blog, first check its content, do not judge the popularity of that blog by just looking at the posts of other guest bloggers because there are many low quality guest posts with backlinks on spammed blogs.

Such blogs sometimes get penalized by Google and it may happen that your blog also gets caught in it. Therefore, before doing a guest post, you must do some research about the publisher blog.

Link Location

Many directories have been penalized by Google because they have more spammy backlinks and less content and in all those directories backlinks are given in bio box, so if you get backlinks from author bio box then your chances of getting penalized increase.

Expert bloggers say that backlinks in guest posts should be taken in the middle of the content, this makes the backlinks look natural and secondly, regular readers of a blog do not pay attention to the author bio box, due to which you do not get the full advantage of guest posting.

Conclusion: Guest Blogging and Guest Posting

Guest posting is considered the best way to get high quality backlinks so that your blog can get high rank but if you do not do guest posting with proper caution then your blog can be penalized so definitely follow the above mentioned tips.

Hello Gyanians, I hope you liked this post “ How to do Guest Posting according to Google Webmaster Guidelines ”. If you have any question or suggestion related to this post, then comment below and share this post with your friends.