Google Adsense Search policy update

Updates to the AdSense for Search policies

Dear Partner,

On 27 March 2024, Google will make the following updates to the AdSense for Search (AFS) policies:

1. Clarify that queries may originate from clear user search intent coming from one of three sources:
A search query entered and submitted directly by a user into a search box without editing, modification or filtering. The search box may not be pre-populated with search terms and publishers may not create links containing pre-populated search terms.
An AdSense for Search product-integrated feature, as defined by and compliant with Google’s AdSense for Search product-integrated feature policies.
An Alternative Search Query on your Custom Search Ads enabled sites or apps, as defined by and compliant with Google’s Alternative Search Query policies.

2. Make editorial updates for better clarity and readability. These editorial updates do not change the scope of the policies.

We will also introduce new policies for Google’s AdSense for Search product-integrated features to clarify that:

1. The following type of AFS product-integrated features is currently available: ad intents.
2. Usage of the AFS product-integrated features must comply with the AdSense for Search (AFS) policies.
3. You may not place AFS product-integrated features on content that does not comply with the Google AdSense programme policies, including but not limited to the Google Publisher Policies.

Sincerely,
The Google AdSense Team