Every blogger wants to rank his post on the 1st page of Google . And for this I do keyword research. But sometimes he makes keyword research mistakes . Due to which instead of ranking the post, it moves to a lower rank.
Keyword research for SEO is our first step in ranking a post . Keyword research can be quite challenging. So let's find out what are those keyword research mistakes that you need to avoid?
In this post, I will tell you all the keyword research mistakes that people normally make. If you save yourself from making these mistakes and avoid them then it will prove to be very good for your keyword research strategy.
So let us know what are these keyword research mistakes, by avoiding which you can do perfect optimization of your post. Due to which your post can get high rank. This will help in ranking your post on the first page. To know a successful keyword research strategy, carefully read all the points mentioned below and follow them.
Friends, there are many people among you and me who have knowledge about SEO. Many people work after understanding SEO well. But there are also some such bloggers whose information is incomplete. You must have heard this that…
Excess knowledge is dangerous.
This applies here as well. Some of my blogger brothers should understand this thing well today that SEO is not a fixed thing. Google keeps bringing some new updates every day . And he has only one aim that he wants to show best and accurate results to his visitors. Its meaning is that only if you work keeping the visitor in mind, Google can give you a good rank.
Now let us come to our topic. I have already told you that the first step in doing SEO is “ Keyword Research ” and many bloggers make mistakes at this stage.
So if you make a mistake in your first step, after that every step of yours will be wrong. Even if you do the best on-page SEO and write quality content , you will not get traffic.
This post can prove to be very important for you if your post is not ranking. Because it is possible that you are unknowingly making the same keyword research mistake which you should not do.
Always keep this in mind that do not target unrealistic keywords even by mistake. Some niches are very competitive. If you have a niche website and this site is completely new then it is very difficult to rank in it.
Never target competitive keywords i.e. (“Head Keywords”) in the beginning. Rather, if you target long tail keywords then it will be very beneficial. With this you will be able to rank and then the chances of converting are higher.
Now let us understand through an example how it is beneficial in comparing long tail keyword and head keyword. And how does it help in ranking.
Assume that the niche of your website is clothes. If you want to rank on clothes then this is a very tough task. And especially for the new website, it is a kind of sweat-making work. In comparison, if you target the keyword designer clothes for women then you will get very good result.
If you are writing a very good and quality content, then using only one keyword in it is a mistake, because this will only get you traffic for that one keyword.
Use more than one keyword as much as possible , this will increase your traffic. But keep one thing in mind that it should be used naturally.
For a successful keyword research strategy, it is very important that you target more than one keyword for your post.
Proper keyword research is a very difficult task. Also, it can take a lot of time. That is why it may happen that you feel why waste so much time. Quickly find some keywords and use them.
This is where you make a mistake. You assume that the keywords you select are the ones your visitors use for searching. This is what you think but it is not correct.
If you do not spend enough time in keyword research, then it is possible that you may not get the keyword that can be more beneficial for you in ranking your post.
You must also know that haste is not right. Give enough time to the keyword you want to rank and select such keyword which will rank the post quickly.
Prepare a list of keyword research for the post you want to write. And update it with consistency. It is possible that after a few days the keywords being searched by your users may have changed.
If you want to keep your audience regular then you should also keep updating the keywords of your post.
Here you will get information about the free and best way to do keyword research .
You should target the keywords that your users use. The keywords which the users search should be the same. Understand the language of your audience and use it.
For example, you do business of branded shoes and keep shoes according to the brand. In such a situation, most people do not search much for branded shoes names. The audience will search for Nike shoes more. If you use irrelevant keyword Branded shoes names then you will not get much traffic.
When you select a keyword. So this is also an important factor that you must check the form of your keyword. That means you should keep in mind whether the keyword you have selected gets more traffic by adding “s or es” or it gets more traffic without “s or es”.
Here, if we take a keyword and check it, the difference that will emerge will not make it difficult for you to understand how important singular and plural keywords are for keyword research strategy. There is a difference of 1.8 million.
If you have more traffic for any type of keyword and want to select singular or plural, you can use a tool for this. Google Trends gives us perfect information about this.
Many users want to get information by using the singular form of the keyword and some visitors also use the plural for comparison.
Google makes every effort to provide accurate search results to its visitors. Whatever users search, they get satisfaction.
I and you search on Google every day. And to complete our information, we ourselves search by writing long sentences. So that we can get what we are looking for easily.
That is why now every blogger has started using long tail keywords only. It is very easy to rank with long tail keyword. And only those visitors come to your site who search for the exact same term.
Using long tail keywords is very beneficial but the most important thing is to keep an eye on traffic in it.
Most bloggers here make mistakes here and use such longtail keywords which have zero traffic. Now you tell me what is the benefit of ranking on such keywords which no one searches.
If you have targeted any keyword then it is important to know whether you got success in it or not. You must check your target keyword regularly. Definitely see whether people are able to reach your article or not.
Open the Incognito window and search the keyword you used in it and check where your post is in the search result. This will let you know how much more improvement you need.
So if you forget to do this work then it means that you are not serious about your keyword. And this is one of your mistakes due to which your post could not be ranked.
Friends, now you must have understood what keyword research mistakes most bloggers make due to which they are unable to rank in search results. I hope you will like this post. And you must have understood very well why your post could not be ranked.
A successful keyword research strategy can be very beneficial for you. If you follow all the points mentioned above properly, then no one can stop you from ranking your post, rather Google will like your post and give it a good ranking in SERP .
Posted: May 31, 2024, 9:18 a.m.